Qualified researchers will study the effectiveness, the efficiency and the impact of ABC Project in both the short and the long term. Thanks to our participants we are able to make progress in scientific research, which can lead to a better world for people, animals and (natural) environments. We will use the results to carry out the project as effectively and efficiently as possible and to be able to make adjustments where necessary based on scientific substantiation.
Of course, we will treat all research data confidentially, these will remain anonymous and will not be made available for use other than our scientific research. Our findings will be posted on our science page in an understandable language for everyone.
We think that scientists must speak the same language as the public if they are to spur action that will help the world recover from the worsening impacts of poverty, waste, pollution and many other challenges. Therefore, we want science to be uncomplicated, accessible and useful so that findings can easily be applied by everyone in daily life.
Furthermore, we think that science should move from predicting and documenting the demise of the planet to looking for solutions that contribute to the belief that we all can make daily choices which will positively influence the global challenges affecting all of us, no matter where we live.