WHY

Awareness for the introduction of sustainable materials instead of plastic. ‘Albert Heyn’ is the biggest supermarket in the Netherlands. Every few months they give little presents to their customers, such as soccer pictures, toys or baking moulds. They wrap these presents in plastic. We think they could use more sustainable materials.

HOW

We are going to convince ‘Albert Heyn’ that they should stop with the plastic wrappings and start using bio degradable wrappings.

WHAT

We will first try to convince them by e mail. If that does not work out, we will phone them. If that does not work out, we will pay them a visit.

We will ask the press to become involved.

ownerABCProject 15